I’ve written about church signage in Anchorage several times over the years. When I was being published in the Alaska Dispatch News (Anchorage Daily News), I was unable to get my photos of church signs included with my columns. I’ve decided to regularly give examples of great signs and those needing improvement. Signs are needed to identify your church, service times, and hopefully your website where more information about the church can be found. They should be readable when passing at the posted speed limit for that roadway. It is not necessary to put the name of the pastor on church signs, a vanity sign of bygone days.
I enjoy visiting Catholic services and find them of value to people of that faith and others. Many Catholics and Catholic clergy are close personal friends of mine. While the sign in front of Our Lady of Guadalupe is an improvement from the previous sign, it still cannot be read by someone driving by at the posted speed limit. It’s unfortunate it’s not posted perpendicular to their beautiful cathedral. It also contains too much information to digest. This information should be available by referring to Our Lady of Guadalupe’s website, the address of which is missing from the sign.
Two blocks south of Our Lady of Guadalupe, Faith Christian Community’s sign is simple, can easily be read on both sides while passing at the posted speed limit. It contains worship times and the church website address. I’m always amazed how efficiently and inexpensively this church has used the same sign for dozens of years to great effect.
For many years, Cornerstone Church has prominently displayed their sign along Brayton Drive and the Seward Highway. Easily viewed when passing at 65 mph, their signage is often changed as the seasons dictate, e.g. Easter, Christmas, etc. What a cost-effective and efficient way to communicate their presence, website, and service times to travelers on a busy thoroughfare.
Churches need not dedicate tremendous sums of money to have effective signage.